PPC Specialist

PPC Expert – Lead Generation

Company: HangingPanda Pvt. Ltd.

Job Type: Full-Time

Department: Digital Marketing / Performance Marketing

About HangingPanda

HangingPanda is a technology and digital solutions company specializing in Website Development, Mobile App Development, AI Development, Software Development, SaaS Solutions, and Digital Marketing.

We work with startups, SMEs, and established businesses across industries such as healthcare, fintech, e-commerce, education, logistics, real estate, and entertainment.

We are looking for a PPC Expert / Performance Marketing Specialist who can take ownership of our paid advertising campaigns and build a consistent pipeline of high-quality leads and sales opportunities for our technology and digital marketing services.

Job Overview

We are not looking for someone who simply manages advertising campaigns.

We need a results-driven PPC specialist who understands B2B lead generation and can use paid advertising to generate qualified inquiries for:

• Website Development.

• Mobile App Development.

• AI Development.

• Software Development.

• SaaS Development.

• Digital Marketing Services.

• Custom Web & Software Solutions.

You will be responsible for planning, launching, managing, optimizing, and scaling paid campaigns across Google, Meta, LinkedIn, and other relevant advertising platforms.

Your primary KPI will be qualified leads and business opportunities, not just clicks or traffic.

Key Responsibilities

PPC Campaign Management

• Plan and execute PPC campaigns focused on lead generation and customer acquisition..

• Manage Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid advertising platforms..

• Build and optimize Search, Display, Remarketing, Performance Max, and paid social campaigns..

• Conduct keyword research and identify high-intent keywords related to web development, app development, AI development, software development, SaaS, and digital marketing..

• Develop effective campaign structures, ad groups, audience targeting, bidding strategies, and negative keyword lists..

• Write and test high-converting ad copy and CTAs..

• Continuously optimize campaigns to improve lead quality and reduce cost per qualified lead..

Lead Generation

• Develop PPC strategies specifically for generating B2B leads.

• Target business owners, founders, startups, enterprises, marketing teams, and decision-makers who need technology and digital solutions.

• Identify high-intent audiences searching for services such as:

Website development

Mobile app development

AI development

Custom software development

SaaS development

Digital marketing

Dedicated development teams

Offshore development teams

• Create campaigns for different services, industries, locations, and customer segments.

• Work with the sales team to understand lead quality and improve campaign targeting.

• Optimize campaigns based on qualified leads, not just form submissions.

Conversion Optimization

• Work with the website, design, and development teams to improve landing pages and conversion rates..

• Test landing page headlines, content, CTAs, forms, offers, and page layouts..

• Identify where potential customers drop out of the conversion funnel..

• Recommend changes to improve lead-to-conversion rates..

• Implement A/B testing for advertisements and landing pages..

Analytics & Tracking

• Set up and manage conversion tracking for PPC campaigns.

• Work with Google Analytics 4 (GA4), Google Tag Manager, Google Ads conversion tracking, Meta Pixel, and other tracking tools.

• Track important metrics including:

Leads

Qualified Leads

Cost Per Lead (CPL)

Cost Per Qualified Lead

Conversion Rate

Cost Per Acquisition (CPA)

Click-Through Rate (CTR)

Cost Per Click (CPC)

Return on Ad Spend (ROAS)

• Analyze campaign data and provide actionable recommendations.

Reporting & Strategy

• Prepare weekly and monthly PPC performance reports..

• Track campaign performance against budgets and lead-generation targets..

• Identify underperforming campaigns and take corrective action..

• Identify opportunities to scale successful campaigns..

• Monitor competitors and analyze their paid advertising strategies..

• Stay updated with changes in Google Ads, Meta Ads, LinkedIn Ads, tracking, and performance marketing trends..

Required Skills & Experience

• 2+ years of hands-on experience in PPC / Paid Advertising / Performance Marketing..

• Strong experience with Google Ads..

• Strong experience with Meta Ads..

• Experience with B2B lead-generation campaigns..

• Good understanding of keyword research and search intent..

• Strong understanding of conversion tracking and analytics..

• Experience with GA4 and Google Tag Manager..

• Understanding of landing pages and conversion rate optimization..

• Strong analytical and problem-solving skills..

• Ability to manage advertising budgets and optimize campaigns based on performance..

• Strong understanding of CPL, CPA, CTR, CPC, conversion rate, and ROAS..

• Good written and verbal communication skills..

Preferred Experience

Candidates with experience generating leads for any of the following will be preferred:

• IT Services.

• Software Development.

• Web Development.

• Mobile App Development.

• AI Development.

• SaaS.

• Digital Marketing Agencies.

• B2B Technology Services.

• Offshore Development / Dedicated Development Teams.

Experience running campaigns targeting USA, UK, Canada, Australia, UAE, and other international markets is a strong advantage.

What Success Looks Like

The successful candidate will be able to

Research ? Target ? Advertise ? Generate Leads ? Qualify ? Optimize ? Scale

You will be expected to continuously improve the quality and quantity of leads generated through paid advertising while maintaining efficient acquisition costs.

The key objective is to help HangingPanda build a predictable paid acquisition channel for its Web, App, AI, Software Development, and Digital Marketing services.

Why Join HangingPanda?

• Work with a growing technology and digital solutions company..

• Work on campaigns for technology and digital services..

• Exposure to international B2B markets..

• Work closely with sales, developers, designers, and marketing teams..

• Opportunity to take ownership of PPC and performance marketing..

• Opportunity to experiment with new acquisition channels and strategies..

• Performance-driven and growth-focused environment..

How to Apply

If you are a PPC/Performance Marketing professional who knows how to generate qualified B2B leads—not just clicks and traffic—we want to hear from you.

Please send your CV along with

1. Details of PPC campaigns you have managed..

2. Industries/services you have generated leads for..

3. Platforms you have worked with..

4. Examples of campaign results, including CPL, conversion rate, lead volume, or other relevant KPIs..

Join HangingPanda and help us turn paid advertising into a predictable source of business growth.