We’re Hiring: Paid Ads Specialist
???? Location: Kolkata, West Bengal
???? Experience: 3–5 Years
???? Salary: ?20,000 – ?45,000 per month
???? Employment Type: Full-Time
???????? Gender Preference: Open to All
Job Overview
We are looking for a results-driven Paid Ads Specialist to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and a passion for performance marketing.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns across platforms such as:
- Google Ads
- Meta Ads (Facebook & Instagram)
- YouTube Ads
- LinkedIn Ads (preferred)
- Monitor campaign performance and optimize for ROI, CPC, CPL, and conversions.
- Conduct keyword research, audience targeting, and competitor analysis.
- Create ad copies, creatives briefs, and landing page recommendations.
- Manage campaign budgets and ensure efficient spending.
- Track and analyze performance using tools like Google Analytics and Ads Manager.
- Prepare weekly and monthly performance reports.
- Perform A/B testing to improve campaign effectiveness.
Required Skills & Qualifications
- 3–5 years of experience in Paid Media / Performance Marketing.
- Strong knowledge of Google Ads and Meta Ads platforms.
- Understanding of conversion tracking, pixels, and analytics tools.
- Experience with lead generation and performance campaigns.
- Good analytical and problem-solving skills.
- Basic understanding of SEO and digital marketing funnels is a plus.
Preferred Qualifications
- Google Ads Certification (preferred).
- Experience handling multiple client or brand accounts.
- Knowledge of remarketing and funnel optimization.
What We Offer
- Competitive salary package.
- Growth-oriented work environment.
- Opportunity to work on diverse campaigns and industries.
- Skill development and learning opportunities.